Highlife hits the high notes
Highlife Bathrooms has enjoyed one of its most successful ever starts to a year, following its £100,000 rebranding from Alliance Sanitary Products in February.
The East Kilbride-based company, which serves both trade and retail customers across the UK, has reported a leap in sales; with a number of key customers significantly increasing their commitment to the brand. In addition, several lapsed customers have been added to the Highlife fold, along with a dozen new accounts.
Chris Edwards, a director of Bristol-based MPH, said: “Over the last couple of years our business has moved into showrooms; and so we now need to stock and display aspirational products that match the requirements of our expanding and changing customer base.
“As such, the Highlife rebranding couldn’t have come at a better time. Its products are outstanding, its customer service unparalleled, and its new branding really puts Highlife Bathrooms on a par with many of the leading brands.”
Meanwhile, John Houston, plumbing and heating category manager of Leeds-based Howarth Timber, added: “We’re a growing business, with a branch network of 32, and an attitude towards acquisition that means this number is likely to continue growing.”
“What makes Highlife stand out is the size of its stock holding, which allows it to offer swift delivery on virtually every product it sells. Add to that its fantastic service, which is ably supported by one of the most proactive sales teams in the business, and a level of industry expertise that is hard to find elsewhere, and it’s easy to appreciate why we had no hesitation in increasing our spend with them so significantly.”
Highlife Bathrooms still sells Alliance’s most popular ranges, but over 100 new products have been added; including stylish full-suite bathroom, mirror, tap and mixer ranges, and a host of cutting edge showering and wet room solutions.
The company has also published a Lifestyle Companion that is aimed at inspiring design ideas, as well as giving new customers a taste for what can be achieved with the Highlife collection. It can be viewed online at www.highlifebathrooms.com.
“The Lifestyle Companion really does demonstrate what Highlife Bathrooms is all about,” added Chris Edwards. “It places the company as a premium brand business, complete with products that really do give it a competitive edge.”
